That doesn't seem terrible for a show like AX where we know what's going to be there (if not in specifics then at least roughly in terms of types of content), but for a first-year show, it does seem pretty pricey. The regular (non-VIP) tickets are $65 for the weekend, so that's not terrible, but only if we know that there's going to be good content. (Those VIP Plus tickets are expensive regardless of content though!)
I'm actually pretty hopeful about this con. I think that Crunchyroll has the industry connections to really pull out a good show, and we all know that NorCal is a bit lacking in the large con department. It seems like it might be a bit ambitious for a first con, but hey, I guess we'll find out how it is when it happens. I think this might be a good counterpoint to AX, which has gotten far too large for its own good.
Now, which cosplay help panels should I submit...?