I must say i am very displeased with how fanime is running this year. some of the things are fine. but to not notify your customers on an exact day that it would change is ridiculous! yes they show it on here. but i hardly go on here at all and am mostly using facebook and expect updates on there. for shame 
I hardly go on Facebook, but I expect updates to be posted on Fanime's web site rather then social media.
it can go either way. the emphasis is for the individual user to try to stay in-tuned with Fanime as much as possble (at least that's what my undstranding is...)
I would suggest you login to facebook at least 3 sec a day(duration being to check updates and stuff) to check for any more fanime updates... then proceed to your daily routines(reddit, yahoo, etc...). Ir may be(obviously) debatabily fruitless efforts, but nonetheless- it is promising.... there is always a point to try and do something other than "add a friend" when it comes to facebook.... is no longer a social media site these days- but a propaganda/multimedia distributer...
In short summary, add fanime to your facebook or create one and do so- and then follow them on a second-per-daily basis... it may seem a bit uber... but in reality, it's a only as simple as checking the articles in a newspaper... and they only get published at last-second, so their info is more accurate than yesterday's newscaster on tv...
which very few people read newspapers thesedays

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[my apologizes for any future misunderstandings...]