Even if there was no toy, the kids would still want McDonald's cause it tastes DELICIOUS! Also parents need to stop being such idiots. McDonald's is in NO WAY responsible for childhood obesity. Not even a little. It is the job of the parent to care for the child, and if that kid becomes obese, I honestly believe that is a form of child abuse and that kid should be taken away from the parent. I AM FURIOUS ABOUT FAT CHILDREN. I have seen 7 year olds that weigh more than me, eating double cheeseburgers and french fries. Don't tell me it's a restaurant's fault. Next thing you know, we won't be able to sell any junk food at all because mom can't say no. >:(